Posted on June 19 2020
Where flowers bloom, so does hope
It is funny how things work out sometimes. This range was intended for launch way before its actual date but unfortunately lockdown created a rather long delay. Instead we sat indoors reevaluating, re-strategizing and doing countless home workouts to keep sane. The initial idea for Lara Fay Activewear was always to be a luxury activewear brand available online and this time just helped us solidify that. Overnight we were forced into what we always wanted to be!
Although our gorgeous bloom print was meant for earlier in the year, this range was launched at exactly its right moment. To bloom is to flourish, to become radiant and glowing. In a time where we all need a little optimism, our bold and upbeat Bloom Collection symbolizes newness and change, like a flower finally blossoming and showing all its magnificent colours.
While being confined to our houses for many weeks was frustrating, it did give us the time to think and remember the joy and happiness Lara Fay brings to us. We encourage you to focus on the positive in this situation, find your bloom, your radiance!
All our love,
The Lara Fay Team