The Lara Fay Story





Our Story

Lara Fay Activewear is a luxury performance-fashion brand founded by Lara Tennent in 2019. Lara Fay aims to bring women a wardrobe of highly-technical must-haves, designed for the modern multi-tasking woman. As we evolve, so does our wardrobe!

Lara Fay is a proudly South African brand, consciously crafted with care in sunny Cape Town, South Africa. We are a small team of women, designing and creating together, to bring you beautiful workout clothing. 
Our Products
Quality remains at the very heart of Lara Fay.
Luxurious performance fabrics have been carefully sourced from Italy, Brazil and South Africa.
All our products aim to flatter the female figure and are super comfortable to wear all day!
All the prints are designed in house in limited quantities and are unique to Lara Fay.