The Lara Fay Story





Activewear should make you feel good, feel beautiful and powerful. It should make you want to workout. At Lara Fay we create design-driven luxury workout gear using only the best fabrics and fit. 
Our Story
The journey really started more than 10 years ago. Lara, our founder, lived in London and would walk past a well-known luxury women's activewear store on her way home. She would gaze longingly at the product, not only because it was beautiful but also because she thought of how South African women had no equivalent. After discovering a truly active and athletic life years later and living back in South Africa, the dots all started connecting.
And so the Lara Fay Activewear brand was born, offering you fashion-forward premium activewear for women.  
We are a small team of women, designing and creating together, to bring you beautiful workout clothing. We make all our garments in South Africa, supporting the local economy and empowering other women by doing so. 
Our Products
Quality remains at the very heart of Lara Fay.
Luxurious performance fabrics have been carefully sourced from Italy, Brazil and South Africa.
All our products aim to flatter the female figure and are super comfortable to wear all day!
All the prints are designed in house in limited quantities and are unique to Lara Fay.