Our Story
Lara Fay Activewear was founded by Lara Tennent in 2019.
After living abroad for years and seeing the beautiful active clothing available to women internationally, she decided to merge her love for all things fashion, exercise and the outdoors into the brand we know today.
Lara's mission is to bring you a contemporary wardrobe of elevated essentials, which you can wear everyday, all day. Designed for the modern multi-tasking woman, we aim to bring women a wardrobe of highly-technical must-haves. As we evolve, so does our wardrobe!
Our collections
Lara Fay is a proudly South African brand, consciously crafted with care in sunny Cape Town, South Africa. We are a small team of women, designing and creating together, to bring you beautiful workout clothing.
All our products aim to flatter the female figure and are super comfortable to wear all day.
We want you to feel amazing in our performance activewear and athleisure. We test everything in-house to check it really performs, with our team trying each piece out multiple times before it’s signed off.
We work really hard at perfecting all our designs so that you feel empowered whilst exercising. We never stop pursuing the ultimate quality in everything we do.