Founded in 2019, designed by women for women, our goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. #larafayactivewear

our lara fay activewear story

Our Story

Lara Fay Activewear is a luxury performance-fashion brand founded by Lara Tennent in 2019. Lara Fay aims to bring women a wardrobe of highly-technical must-haves, designed for the modern multi-tasking woman. As we evolve, so does our wardrobe! 

Lara Fay is a proudly South African brand, consciously crafted with care in sunny Cape Town, South Africa. We are a small team of women, designing and creating together, to bring you beautiful workout clothing.  We are a design-driven premium activewear brand on a mission to empower women through fitness and beyond. 

All our products aim to flatter the female figure and are super comfortable to wear all day.

meet our founder, lara tennent

Our Founder

"I spent a few years living in London in my twenties and was overwhelmed by the fashion industry there, especially the activewear options for women. I was particularly inspired by one brand but at the time (nearly 20 years ago now) thought I was too young and inexperienced to start a similar enterprise in South Africa."

Fast forward, after a thriving career in fashion retail, Lara decided eventually to take the plunge in 2019.

Although Lara has had much experience in the retail industry over the years, it is really her love of exercise that encouraged her to embark on this journey. Lara is a keen sportswoman, competing in cycling and running races over the last decade. She trains hard constantly, not as much to race anymore but for lifestyle.

"My dream is to create a wardrobe for women to make them feel beautiful and inspire them to want to live an active life."

our lara fay activewear designs

Our Designs

Based in Cape Town, our all-female team are on a constant mission to create beautiful and technical clothes to flatter a woman’s body. We want you to feel amazing in our performance activewear. We test everything in-house to check it really performs, with our team trying each piece out multiple times before it’s signed off.

Quality remains at the very heart of Lara Fay. Luxurious performance fabrics have been carefully sourced from Italy, Brazil and South Africa.

We work really hard at perfecting all our designs so that you feel empowered whilst exercising. We never stop pursuing the ultimate quality in everything we do.

''My dream is to create a wardrobe for women to make them feel beautiful and inspire them to want to live an active life. "

Lara, Founder

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