"I spent a few years living in London in my twenties and was overwhelmed by the fashion industry there, especially the activewear options for women. I was particularly inspired by one brand but at the time (nearly 20 years ago now) thought I was too young and inexperienced to start a similar enterprise in South Africa."
Fast forward, after a thriving career in fashion retail, Lara decided eventually to take the plunge in 2019.
Although Lara has had much experience in the retail industry over the years, it is really her love of exercise that encouraged her to embark on this journey. Lara is a keen sportswoman, competing in cycling and running races over the last decade. She trains hard constantly, not as much to race anymore but for lifestyle.
"My dream is to create a wardrobe for women to make them feel beautiful and inspire them to want to live an active life."